i've been meaning to post about this for awhile so there's no time like the present. most of you who know me in real life (like this isn't real?) know i hate wal mart. why you may ask? why such a strong emotion for a store?
part of it comes from the fact that for so many years, like almost 10, i have written about independent retailers. their loathing has rubbed off some, but i'm not just a lemming willing to follow the pack over the cliff. i have seen the documentaries, i've known people that work there and know that they step in to communities with the full intent of killing the competition. yes, everyone in business is in business to make money and i'm sure my beloved target, bath & body and costco also want to be the leaders, but they don't seem evil.
the evil empire (as i refer to wal mart) notoriously has been horrible to its employees, especially women. i've talked to vendors who've made the mistake of partnering with wal mart only to realize after the initial high it is almost impossible to keep making money selling to wal mart. they realize they've sold their soul to the devil.
do i shop at wal mart? yes i confess i sometimes do. i hate myself every time i walk in the door. and the stores themselves piss me off. i walk in and immediately slump into a bad mood. it's like they recruit the most ignorant, ass-backwards people to work there. occasionally the hubs and i will remark about an exceptionally friendly, competent cashier and before you know it they're gone. most likely hired away by someone else. the stores depress me. it is like 180 degree difference walking into the evil empire as to walking into target.
i have noticed their new ad campaign. i grudgingly give the evil empire credit for hiring a good ad/pr agency. no more bouncing smiley face (i hated that damn thing). now their ads are about image and family. smart move on their part and they may fool some people with them. but i still hate wal mart.